EA Should’ve Bet On Wii, Says EA’s CEO
John Riccitiello, EA’s Chief Executive Officer, admitted that the company made a mistake when they underestimated the popularity of the Wii. The company threw their energies and attentions on the over-hyped PS3 and Xbox 360, ignoring the little console that could.
In an interview with Mercury News the CEO stated:
“The cycle is a lot like the past. There is a lot of innovation, probably more this cycle than even the last cycle; a lot of growth; a lot of exciting things. And we can choose to take advantage of those things. One thing that’s different is we typically figured out who the market leader was going to be before the start of the cycle and bet with our development resources on that platform. We made the wrong call there (by betting on the PlayStation 3 and Xbox 360), which made this transition harder than it would otherwise be. But now we’re catching up, and I think we’re fine. We’ve got some incredibly innovative Wii titles, incredibly innovative DS titles coming. And so I think that issue’s sort of behind us.”
The good news for both EA and Wii lovers is that the Wii’s popularity is commanding attention - at least for the time being.
“Right now, you’re seeing an increased emphasis on Wii and DS titles, so we can drive a market on Wii and DS that’s similar to what we have on the Xbox 360 and PS3. If we are successful there - and we will be - over the course of this and next year, it doesn’t matter to me which platform prevails,” he continued. “This cycle is like every other cycle before it: There’s been a dominant player (in this case, the Wii). Unusual in this cycle is there’s a second and third place that is meaningful, against which we can build a profitable business. That’s a good and positive thing.”
More games for the Wii is always a positive thing. Let’s keep them coming!
Via | Game Daily
Image courtesy of Nintendo.
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